Socio-political intelligence for decision-makers
We map digital communities, extract and track narratives at scale, conduct targeted OSINT, and build AI-augmented data pipelines.
We've tracked paid influencer operations across three elections, found the going rate for narrative control in South Africa's influence-for-hire market, and mapped co-ordinated inauthentic behaviour from Cape Town to Jakarta. The same methods apply whether the client is a political campaign or a global brand.
One methodology, three distinct domains: Intelligence, Insights, Defence.
Our Divisions
InsightsStrategic Intelligence for Brand Decision-Makers
Navigate competitive landscapes, understand consumer segments, and build authentic brand positioning through data-driven insights into market dynamics and audience behavior.
- Consumer Segmentation
- Brand Narrative Intelligence
- Real-time Brand Monitoring
- Market Intelligence
Socio-Political Intelligence for Decision-Makers
Understand political landscapes, social movements, and information environments to inform strategic decisions in complex socio-political contexts.
- Political Segmentation
- Narrative Intelligence
- Election & Campaign Monitoring
- Political OSINT
Hybrid Warfare Intelligence & Countermeasures
Detect, analyse, and counter hybrid warfare tactics including disinformation campaigns, influence operations, and information warfare targeting democratic institutions.
- Threat Actor Mapping
- Information Warfare Analysis
- Hybrid Threat Monitoring
- Counter-Intelligence OSINT
Services
Digital Segmentation
Segment digital audiences using social network mapping to identify communities, bridges, and influence pathways.
- Community detection and labelling
- Cross-platform constituency maps
- Influence path and bridge-node analysis
- Segment profiles and activation routes
Narrative Mapping
Understand what is said online via a multi-tier narrative extraction pipeline combining NLP, clustering, and expert review.
- Narrative taxonomy and themes
- Entity and claim linking
- Source lineage and provenance
- Evidence notebooks for auditability
Narrative Tracking
Track priority narratives across platforms using AI-assisted classification and large-scale monitoring.
- Real-time alerts and thresholds
- Volume, velocity, and valence trends
- Platform and geography breakdowns
- Actor and amplification detection
OSINT Services
Targeted open-source intelligence collection, validation, and synthesis to support investigations and decision-making.
- Source discovery and monitoring
- Geo/chrono-location and media forensics
- Cross-source verification
- Threat surface scans
Document-to-AI Pipelines
Transform unstructured domain data into bespoke AI engines using modern agentic and RAG architectures for targeted intelligence applications.
- Investigation desks bringing full power of LLMs to investigative reporting
- Smart knowledge management for sales teams
- AI-powered internal documentation systems
- Domain-focused AI models with structured extraction
- Multi-output deployment: dashboards, chatbots, search augmentation
Outcomes
Market Intelligence
Combine segmentation and narrative analysis to identify opportunities, risks, and positioning.
- Segment–narrative matrices
- White-space and risk analysis
- Opportunity briefs and decision-ready dashboards
Influence Market Recalibration
Quantify authenticity and re-weight influence metrics to select partners and channels that matter.
- Authenticity and integration scoring
- Influence re-weighting model
- Partner/channel recommendations
- Impact simulation
Positioning & Messaging Bedrock
Evidence base for clear positioning, message frames, and competitor intelligence.
- Message frames by segment
- Creative guardrails and do-not-amplify lists
- Competitor narrative maps and battlecards
Counter–Influence Operations
Detect and document inauthentic operations that erode information integrity.
- TTPs and pattern signatures
- Actor network maps and timelines
- Dossier-ready exports and briefing packs
Explore Murmur Intelligence
Tell us what you're trying to understand. We'll tell you what we can see.
Collaborating with media, think tanks, and organisations worldwide